工业轨迹Change

行业变化的四个轨迹是区分行业通勤方式的模型。该模型的作者是Anita M. McGahan。根据McGahan的说法，除非您解释整个勤奋的变化，否则就无法进行组织内部的投资。了解行业变化的动机似乎很明显，但是这种知识并不总是很容易收集。在某些情况下，公司误解了暗示并经常得出虚假的结论。

Resulting out of a combining of the above threats, industries convert along one of Four Trajectories of Industry Change:

• Radically

When core activities and core assets are both threatened with devolution.

• Perform a equilibrating act.

In an aggressive manner engaging profits in the short term while averting investments that could later keep you from diminishing your commitments.

• Assess how quickly your core assets are deprecating

And decide the segments in which you can defend your competitory position from those in which your perspective shall erode rapidly.

• Creative

When core assets are endangered but core activities are stationary.

• 中间

当核心活动受到威胁时，核心资产保留其质量价值的能力。

• Perform a equilibrating act.

Aggressively engaging profits in the near term while averting investments that could later keep you from diminishing your dedications.

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