加强Theory

的基本原理of reinforcement theory is that behavior is a function of its penalty. If I think a certain behavior

将导致罚款愉快，我更有可能选择它。如果我认为某种行为会导致不愉快的成本，那么我不太可能选择它。掠夺和惩罚是强化理论的基础，对该理论的理解可以帮助提供细节

why some of your plunder and punishment are not have the preferred effects. If, as a manager, you can make sure that when someone works unbreakable, the penalty are pleasurable for them, then you are likely to have aggravated employees. An example would be to basically acknowledge good appearance and say "Thank-you," or to give added pay for good appearance. Equally, if someone has done a poor job, and you don't want them to replicate it, you need to make sure that any pleasant penalty are withdrawn-don't say "Thank- you" for bad work.

这并不像看起来那样简单。如果有人以您认为是个好主意来到您身边，然后您说：“巨大的主意，以更多的特征写成，我将其带给董事会” - 可能会认为这是一个令人愉快的后果。但是，如果该人已经下雪了，该怎么办 - 他或她可能想要的最后一件事是盘子上的另一个项目，所以结果并不令人愉快。最终发生了什么？

这个人不再带着想法来到你身边。通过惩罚想法的行为，通过不热情的惩罚，您无意中停止了可能要鼓励的行为。对于某些人来说，惩罚可以使人有吸引力，因为它可以保证集中精力和臭名昭著。如果您想成为一名胜利的经理，通过加强的意识和后果进行思考是危险的。

Timing is another important aspect of reinforcement. For punishment to be competent, it must be specific and instantaneous. However, for heartening a behavior, blinking reinforcement has the strongest effect. Gambling offer the best exhibition of this: if you won every time you gamble, or every fifth time (a fixed agenda of reinforcement), you would probably not find gambling as exciting as captivating occasion- ally and unpredictably.

As a manager, if you want someone to develop a particular behavior, you can get them happening with training and positive reinforcement every time you see them use that behavior. This is when you switch to intermittent reinforcement to keep the performance going.

强化理论将激励措施视为一种反射状的帕夫洛夫的狗，我们是我们准备的受害者。有刺激的方法显然考虑了人类的考虑过程和认知分析。这些可以称为calculative theories.