价值链分析,营销帮助

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价值链的概念已经由著名人物迈克尔·波特(Michael Porter)在1985年谈论某些术语:

1.入站后勤

2.操作

3.出站物流

4.营销和销售

5.服务

这些人力和来源支持上述活动:

1.公司基础设施

2.人力资源管理

3.技术开发

4. Procurement

为客户提供活动成本的主要活动,并从下面描述的活动中获得利润率:

入站后勤:它涉及供应商与拥有原材料供应活动,接收,交付和存储的公司之间的关系,并确保原材料安全。这些原材料制造的分配也涉及。

操作:在这种类型的活动中,商品和服务转换的过程和步骤意味着将输入转换为产品和服务的输出。

出站物流:它包括从收集到分销的大多数活动。首先,它需要收集活动,然后需要存储仓库,最后阶段是分发这些产品。

营销和销售:这些包括客户的需求和需求,确定客户需求和需求,以便他们可以产生销售。这些活动包括为买家提供有关产品或服务的信息,以使他们了解产品或服务。他们创造了客户需求,并便利购买该产品。

Service: It is the next step after the purchase and it is given to the customer after giving them the delivery of the product. This is basically to solve the queries and problems of the customer which requires giving them to the customer after their purchase and they should not feel bad about your product or brand or your company so the service is needed when there is selling and the selling is incomplete without services.

次要活动包括:

基础架构:它由会计,融资,规划,公共事务,质量管理,一般管理,公共事务,政府关系等各种部门和功能组成。它可以满足公司的需求,并控制公司的系统文化以及组织的结构。它有助于公司的各个部门和部门。

Human resource management: It is the main part of the organization because it helps in recruiting, hiring, controlling the costs of the company, it decides about the training and development part in the company to their employees and also helps in deciding the compensation of the employees. A good management always tries to enhance the skills of its employees by the help of co-ordination, proper training, developing their ideas and thoughts and managing them well. They reward him at the time of better performance with high awards, certificates, recognition like bonus, incentives, extra pay, and promotion as per performance. When an HR always appreciates the good work and provides the reward and recognition which motivate the employees and also speak about the respect of others. It always believes in motivating its people because the environment becomes energetic and people feel refresh in work and the culture also become well.

技术开发:与sof相关tware and the hardware requirements in the company. The advancement of technological innovations and the knowledge of the new technology and development which creates support and adds value to the organization for the achievement of the organization’s goals. The innovation of new technologies, the advancement of new inventories and machines helps the organization to achieve their goals and profits.

Procurement: The materials which are purchased for the company’s inputs such as equipments, materials, resources for the firm or an organization.

The margin and the profit of the organization is depends on the usefulness of these activities effectively so that the customer feel that they are able to pay the cost for the product in the value chain. The value chain is very much useful in defining the core competence of the firm and the competitive advantage as well.

成本优势是通过理解价值链中正确的成本活动来定义的。它决定规模经济;learning’s from the organization, the right use of resources and the maximum utilization of resources as well the capacity, the timings, the market timings, the rules and regulations, policies of the firm, the cost of differentiation, the geographic location, the factors such as taxes, union activity etc.

价值链增加了产品的独特性以及分化。业务功能,例如研究和营销,产品和服务的设计,生产,制造,销售和营销,分销,客户服务等,这有助于价值链功能。

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