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促销组合：

Promotion mix is a mixture of promotional activities like direct marketing, personal selling, sales promotion, advertisement, public relations, exhibitions and corporate image.

这是综合营销传播的重要组成部分。

It is a part of integrated marketing communications. It helps in the co-ordination and communication of all promotional efforts which includes advertising that is meant to say sales promotion, direct mail, public relations which is a media of communicating messages through marketing channels, companies reach the customers by these channels and they communicate through various media like advertising, magazines, television, radio and many more channels.

It is a process of communication which helps in achieving the goals of the company. Promotional mix is basically introduced for all types of customers especially for mass media who helps in understanding the need and wants of the product. It also helps the company in achieving the profit, in reaching the goals, in maintaining the profits and many more. The company’s main motive is to reach the target of the company as well the organization. The company also talks about the main profits when compared to many more things like the competitors, the company’s competitors who are the barriers in the company’s success as well who are the main source of challenge for the company so they need to introduce the strategy of promotional mix which helps them in achieving the targets, which helps them in reaching the point of destination as well also helps in attaining the goals and achievements so they use various tools of promotions like advertising, magazines, television, radio and many more channels.

促销促销中的“消息”具有降低价格，奖品或其他一些动机，让消费者尝试品牌或零售商在商店中展示该品牌。事实证明，销售促销是对大众媒体广告的流行补充，因为它可以完成广告无法做到的事情。促销旨在对需求的影响与广告不同。促销的作用主要是为了立即从客户那里购买。其他销售促销（例如频率计划）提供了与品牌的联系价值，从而提高了消费者的能力和识别特定品牌的愿望。

它使营销人员的真实形象创造了一种观念，可以购买该特定产品或服务。如果营销人员想提高销售额，他需要通过不同的营销工具和广告媒体通过不同的渠道和不同的媒体机构以非常适当的方式宣传自己的产品和品牌。

Suppose you are using the advertising of perfumes, you can see that people do advertising by the help of hoardings, banners, advertisement, magazines, television, radio and many more channels., various types of channels like they give their details of pricing and brand through promotional activities with proper details of brands, advertisement, characters, brand endorsement etc with all the features which they are going to provide in the product.

When we talk about advertising in promotional mix activities, we say that it is a part of promotional mix which talks about the communication which is not personal communication and known as a non-personal communication. It helps in the parts of billboards, hoardings, radio cinema, theaters posting, posters, magazines, television and other sort of channels through which the company generate its ideas of thoughts and expression of the technologies uses and its features as well as the other ideas of expression of marketing and promotion mix.

When we talk about personal selling it is not a part of non personal communication but it is a part of personal communication where the marketers try to identify its potential customers from their research and talks to them directly with face to face communication and direct interaction. They focus on the part of the customer’s reaction as well also helps in believing the intentions of the marketing and relationship of their marketing as well as its techniques.

当我们谈论销售促销时，促销促销有助于设计与广告不同的影响。促销的作用主要是为了立即从客户那里购买。其他销售促销（例如频率计划）提供了与品牌的联系价值，从而提高了消费者的能力和识别特定品牌的愿望。主要目的是从促销促销中创造利润并取得成功。它可以帮助客户购买产品，并帮助卖方提供产品的可用性。

When we talk about corporate image which is a part of promotion mix we talk about the brand or a company’s reputation we discuss about the company image which we get to listen about our contacts about our closed ones and when we talk about publicity, it helps in understanding the company and its product through the help of media and its channels.