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现场营销专家:营销组合及其要素的概念

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什么是营销组合?

这是一个最著名的营销术语和elements of marketing mix are product, place price promotion, physical evidence, people and process. All marketing decisions based on this category and the concept is used to make a greater prospect and greater concept of marketing which includes ideas, additional attributes elements and mixture that is applied to marketing.

今天,营销的7 p在营销组合中起着重要作用。

产品:产品应该基于客户的实际需求和需求,但是问题是公司如何知道客户的实际需求和需求?因此,根据营销研究公司,公司能够获得有关客户的实际需求,需求,偏好的一些信息,因此公司可以根据收集的信息以高质量的方式介绍或安排产品品种。产品范围应以这种方式进行安排,以满足室内设计客户的手段,首先偏爱在最佳和创新的想法和服务的帮助下获得最大的资金价值。

Price: Price is the very much important thing in marketing plan. Price should be competitive and reasonable. It should be so that price should be like that company can make real profit and does not go into loss. It should define all the strategy and it should bear all the costs like the marketing, product promotion etc. initially price will be little competitive but with time, it will increase as per the loyalty of customer will begin. Market penetration will occur because it is a new business for me and my team. The price will define the product development market development and the diversification etc. Price also defines our next plan, our employee’s salary, infrastructure cost; the cost which will take place in marketing is quite difficult for top managers to decide because for a new product it’s quite difficult to define that it will succeed or not so the best steps get taken by following these steps. The public wants value for everything that it purchases. In the interior business price matter a lot because here customers pay for products and services for long term.

促销:如果有人在任何领域开设一家公司,那么居住在那里的公众来说是一件非常令人兴奋的事情。他们将获得新的兴趣,如果这使他们感到新事物和不同的东西,他们一定会访问公司,因此公司的促销对业务非常重要,因为促销将有助于创建一个好的业务,所以首先我会设计我的服务过去的活动列表并列出它以进行发布,以便更多的人能够意识到室内设计公司的真正独特和吸引人,以便客户可以关注它。我将安排一个公共关系计划,以便从我这边进行不多的投资。如果我将获得成功的公共和媒体关系计划,我将在不花钱的情况下增加曝光率和享有声望的价值。它应该是独家的,应该是品牌标识的扩展。

Company will also organize events so that will be the unique and great way to position our interior design company in the market with high reputation which will also be helpful in creating a profit and attract the local customers about our achievements and USP. Company will also promote our business by providing the newsletter with whole details of our company location and price along with contact number and full address so that customer can feel easy and convenient to visit our company can provide a good high quality service. For example an interior based company. Company will provide these newsletters, pamphlets; along with the newspaper in morning time so that the daily readers can know about our shortly opening company. Along with the newsletter Company will also distribute a green color card which will describe the eco friendly environment in our interior design company. In Televisions and different local channels Company will advertise by giving a scrolling ad for our company to increase the awareness. Company will invite the celebrity at the day of opening the interior design company so that will be more impressing and will create a celebrity endorsement opening. Company will differentiate our company from the other interior design company and will create an excitement in a way that reinforces website will be launched with full details. Promotion of our interior design company will not be in a traditional way but in a very creative manner so that would call by our clients a smart marketing.

地点:人们喜欢参观那些容易去的地方,对于任何商业公司来说,都需要一个地方,以便公司可以考虑一家业务,因此这里有一个地方定义了它将在印度的德里和公司所在目前,谈判在德里综合大楼租用的室内设计公司空间,并将在12月开放。我们的住所将包括高昂的设备,包括沙发,桌子套装,舒适的椅子,绘画,重建,租金和人工,人力,与开设我们的Dream Interior Design Company相关的家具。该办公室将位于德里的主要地点,人们更喜欢使用地铁作为运输工具,因此我将尝试在人们很容易到达的地方打开我的办公室。

People: People are the main source in any business and in business customers are like a God who will provide a great business to any business plan. Without people, without a team Creative design company would not be able to generate our business, company would not be able to create our plan because people are the key assets to any business which makes us feel strength in one’s business. Company intends to succeed by giving people an excellent and interesting service. People will be in all areas from the way to reception to the way to serve services. Managing the plan can be simple but managing a business needs a people. While plan are simple but to make a budget you need to add real management and management forms from people. This business will need a team who can help with this process who can be willing to work for even a little pay. People will help to accomplish our goals and help to achieve higher with low profit.

流程:当公司完成我们对产品场所价格促销和人员的研究时,这还不够,因为过程需要完成整个策略。Process is very important where customers can get impressed by this strategy like there should be a determined and organized way of processing each activity from the way customers’ steps in and how our people welcome them and if they are showing interest how well versed our team is communicating to them. Customers always focus on quick a service they never prefer to wait that’s why some customers ready to pay more here my strategy to segment the customers on the basis of urgency and cost. So, I can understand and fulfill the requirements of the customers.

物理证据:物理证据提供了客户直接与卖方互动并讨论需求并尝试建立对卖方的信任的地方。物理证据很重要,因为任何人都依靠他或她需要对该产品的真正触摸,以便它可以成为该产品的任何材料或任何部分。它将为业务增加价值并区分客户的观点。例如,它可能有小册子,小册子,新闻通讯,横幅,海报,网站等。在线上很难使客户了解产品或服务现实,但是有必要以这样的方式与客户进行交流他们可以在访问我们的公司时感到自信和自在。

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