Core concepts of marketing, 7P’s of Marketing Selling

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The core concepts of marketing cover the needs, wants, demand, satisfaction and happiness level of customer.

营销是了解客户的需求,并创造这些需求,并帮助他们确定和满足自己的需求,而品牌是帮助客户识别产品。它给出了价值,可靠性,信任和保证。品牌是营销的资产,因为当营销人员在需求,需求,需求,价值,用途以及交换和交易方面营销他的产品时,它非常有帮助。出售目的的营销基于7个P,如下所示:

1.) Product: Product defines the needs and requirements of the consumer and it fulfills the satisfaction and rate of happiness of the consumer. It helps in measuring the real needs which gets fulfilled by that product like if you are in a need to write a letter to the editor you will require a pen and a paper thus these two products are your primary and major concern for your job at this moment of time.

2.)价格:根据产品的功能定义价格。产品的功能包括产品制造中使用的质量,偏好,品味,设计,外观,外观,材料,已用于成功完成产品的预算以及更多内容。假设一家公司已经设计并启动了新的手机,然后将寻找所有这些功能,然后定义适合其目标客户的确切且负担得起的价格。

3.) Place: place has been defined that in which place you will get your target customer and in which place you will get your dream satisfaction.

4.) Promotion: it is the most important tool for marketing and creating the awareness of the product and the brand. It helps in the most important technique like measuring the level of brands.

5.)人:人们也是市场营销的重要关键资产,他们使公司的营销和研究概念和策略成功。

6.) Process: This is helpful in knowing the planning, decision making, and understanding about the customer and there level of requirements and also this helps in creating the market.

7.) Physical Evidence: for making a thing or planning successful, physical evidence is asked by a customer just for a belief which helps in the success of marketing concepts.

In terms of branding as I discussed brand gives the value. It depends on the brands value how the buyer purchases the goods and how aware a buyer is in its choice of buying decision. For example: Nike creates value.

Selling can be done by two methods.

1.) Direct selling method: We can use marketing tool like we can interact with the customers directly examples are door-to-door marketing, personal selling, surveys etc. For example: newspaper.

2.)间接销售方法:我们没有直接与客户互动。我们使用营销工具与客户示例广告促销等互动。例如:本田城(汽车)

Both are the parts of branding.

Brand is a name term sign symbol size value of the company which creates a positive perception in consumers mind to buy the same product in regular manner.

Innovation comes from feedback from customers. For example “Electrolux” which is known to the customers for their innovation design technology. They build their products as per the needs of the customer and they say we know what you want.

营销research is the systematic and objective to identification, collection, analysis, dissemination and use of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing. It is the function that functions that links the customer consumer and public to the marketer through information. It depends on the honesty, loyalty and as well how we are representing our self to the person so is helpful for a consumer or people to make the perception accordingly.

我们使用信息来做出有可能存在很多缺陷的决策,因为它是我们可以成功完成整个项目的主要来源。信息在通过各种模式和技术进行测试之后,通过抽样技术进行了描述和研究,研究人员可以使用不同的缩放和测量工具(例如李克特量表等)来获取适当的知识和有关产品的完整信息。当有完整的信息时,决策变得容易,因此信息变得非常重要。

So the core concepts of marketing helps the consumer in getting the best of the required products by them, they get the products what they have been demanding for they get the proper services as well as the proper product in terms of a company when do applies marketing strategies.

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