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购买情况和因素,营销任务帮助beplay体育怎么安装
营销任务帮助beplay体育怎么安装
>>购买情况和因素
现场营销专家:购买情况和因素,作业帮助beplay体育怎么安装
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购买情况
产品不仅有所不同,而且购买情况也有所不同。甚至购买情况也有所不同。每次买家都要做出购买决定时,它可能与上一张决定不一样。购买情况不同,买家确实面临着购买情况的所有情况。两种购买情况之间存在两种购买情况,这可能是由于缺乏以下任何或全部因素而引起的。例如,下面列出了几个因素:
1.产品的意识以及产品组中竞争品牌的意识。
2.客户的决策和选择非常重要,客户具有决策标准,
3.客户能够评估和决定他选择的产品。
Viewed against these parameters ,one may observe that it is not the product that differentiates one buying situation from another; rather it is the time that the buyer spends in learning and evaluating the alternatives or finally selecting one of them .Howard and Sheth have described these buying situations as being. Howard and Sheath have described the situations of buying in three criteria which are as follows:
1.常规响应行为情况
2.有限的解决问题情况和
3.广泛的解决问题情况
1.常规响应行为或直接重新审议
这是一种购买情况,也称为直接重新构想,其特征是存在上述所有三个标准以差异化。客户知道他在寻找什么,作为他或她的决定,他的需求到底是什么,哪些是基于对自我或他人的个人经验,可能是亲戚,朋友或客户所听到的,被称为被称为好口口相传。
通常,客户几乎没有时间选择产品的替代品,而产品的替代品。在这里,品牌忠诚度相对较高。此外,这是一种购买情况,客户认为购买产品和/或品牌的风险很低。如果我们举一个例子或考虑家庭主妇的典型购物行为。她去杂货店或超市,花费更少的时间来选择她的洗护用品,茶或咖啡等饮料和其他食品。每当她去购买满足家庭需求和需求的东西时,她通常都会完成购买同一品牌。
2.有限的问题解决:
这是一个产品的一个示例,其中有新产品的引入或推出了新产品。这种类型的产品提供了变化,并为消费者提供了新的品味和新的喜好。这种购买情况通常是试验期的一个时期基础,在该期间中,客户尝试使用新产品和新产品进行试验。
当我们谈论解决问题situati有限on it also talks about the modified Rebuy which says that if a person spends some time in evaluation of a new product against the old one and then he decides to try it we conclude that for that person it was a limited problem solving or a modified Rebuy situation. For example: if customer is perceiving risk then the company also thinks about some changes and some beliefs. Like Hindustan Unilever decided to introduce liquid toilet soap under its most popular brand which is known as LUX. It requires a considerable effort that is known to call as it requires a trial method to apply like if you have entered a showroom of MARUTI SUZUKI, you have to a Maruti car and for your level of satisfaction as it is new to you and something different which you are using for a first time, you will require a test drive for the purchase of that car and you will demand for it from the company MARUTI and the sales person will agree to you as the sales person felt that you can complete his one target which is getting and as per the rules and regulations of the company, he will talk to the manager and will take the permission from the manager for providing you with a test drive which a manager has permitted and you have given the test drive to him from which he will decide about the buying of the car which is one example of limited buying situation.
3.广泛的问题解决:
这表明买家没有过去的产品经验,他是购买该产品的新手,这需要买家来决定购买产品的产品。
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