Buying Behavior, Study of the Behavior of the Consumer, Marketing Assignment Help

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购买行为:研究消费者的行为

购买行为代表了一个非常重要的挑战性问题,为什么消费者要购买?买家是为自己的个人必需品购买产品的人。

是对消费者行为的研究,当人们购买产品和拒绝产品时。这不仅是对人们何时购买产品的研究,而且还研究了如何,在哪里,为什么购买产品或不购买产品的研究。这取决于客户,卖方的角色。

如果卖方可以为客户提供长时间的朗姆酒招待,直到客户准备好支付细节,因为消费者会面对很多步骤,如果他或她喜欢或想购买该特定产品。他们会看待店主或销售主管对他们的问候吗?然后,他将观察到他所感觉到的幸福和尊重,直到他进入他的位置时才给予他。

If the consumer liked some product and willing to buy then he will go for price whether it suits his mind or not? If the price does not suit him he will not go for that product. If the price suits him then he will look the relation whom the manager or the person who is attending him is behaving well or not?

如果一切都适合他并让他开心,他将去购买该产品。在行为方面,这取决于卖方他想如何出售自己的产品并希望继续与该客户一起出售?

如果卖方试图继续与一些顾客继续前进,他会很好地与他一起表现,并将以惊人的方式保留他,这将使他感到非常高兴,并且会使他也能维持更多的声誉和形象,以创造更多的客户。他们的行为取决于卖方对他们的行为方式。

购买行为取决于决策的过程the customer that what to buy and the factors that influences them to buy. They basically cross the six stages of buying behavior and those are:

1.问题识别

2.信息搜索

3. Evaluation of alternatives

4. Purchase decision

5.购买

6.购买后评估

问题识别:它确定并表达了产品的需求和意识。例如:您需要食物才能在地球上生存和活着,因此购买食物是您必须购买的基本必需品。您无法在笔中没有墨水写一个单词,因此您还需要与笔一起购买墨水。

Information search: The search of the right place to purchase the product, the right product, the right brand, the right information which will help in the purchase of the product either by a website, friends, relatives, good word of mouth, newspaper, magazines, television or any other source which helps in understanding about the correct brand which will give the loyalty products. It will help in creating the awareness in the minds of the people.

Evaluation of alternatives: This defines the alternatives and options for you to understand about the substitutes of the product, it helps in choosing the different product if you don’t get the correct features and best quality like if you are going with the product called formal shirts and you have two brands where you can try your size first you preferred to go to the showroom of Zodiac and if you don’t get the collections you preferred to visit the Vanheusen so this made the choices of your likings taste and preference that if something is not existing then there is something else which so exist in this world.

购买决策:购买决策是基于卖方的行为,产品质量,产品的功能,包装,用途,重要性,重要性和优势,这些产品非常重要。

购买:产品可用性,成本,时间和金钱对于购买非常重要。

购买后评估:购买后客户是否满意的一步?在销售之后的服务和保证,以及与解决客户的查询和投诉有关的,基本上是满意和客户存在的水平。

这六种类型的因素最重要的是取决于消费者的行为过程。

消费者了解消费者的信息有关消费者意识的消费者意识,并希望消费者的喜欢和偏爱消费者在购买后购买服务时销售人员的行为,购买后,购买商品在购买中很重要客户的行为。

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