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品牌个性：

By placing a brand in a social context it gains social meaning by association. Slice of life advertisement depicts an ideal usage situation for the brand. The social context surrounding the brand rubs off and gives the brand a social meaning. Consumers may of course reject, or significantly alter that meaning, but often they accept it. Think about it. You put the brand into a social setting and transfer meaning from that social setting to the brand. Think about them, how they work. Evaluation of slice of life ads is typically done through tracking studies that measure attitudes, beliefs, and preferences; pre-/ post exposure tests; communication tests; and focus groups.

Brand personality is a belief for a consumer who are loyal and stick to a brand and prefer only that single brand because they have high belief in that brand like for example if a consumer is preferring dairy milk Cadbury’s brand and the consumer have strong love and emotional touch with that brand. When the same consumer once tried another brand of chocolates that is Nestle, the consumer felt that Cadbury is much better and special compare to other brand. This defines that the taste, the preferences, the brand advertisement, the personality which you are using for creating the awareness and belief of the brand.

Madonna has an image; Michael Jordan has an image; so do Prada and Pepsi. Even fictional characters such as the wildly popular Harry potter have images. Just like people brand have images and so called brand personality.

Brand personality has various characteristic like they should be sincere, excited, competitive, sophisticated and ruggedness and always down to earth.

The brand ambassador Mr. Amitabh Bachchan, famous personality represents the pen of Parker. This gives and provides the professional outlook and present a high professional touch as well shows the very ambitious career. It also helps in signing a special contract or deal on time and meetings with high professionals on time.

耐克是一个最好的鞋类品牌，由着名的伟大人格而成，勒布朗·詹姆斯众所周知，这一品牌在实现成就和表现方面赋予了许多舒适性和高性能，同样相信成功和措施客观和目标的金额。

Brand personality basically derives the brand in terms of human characteristics. It is the image, the picture which is shown to the consumer in front of the people by making them feel the significance of its brand image and they should be aware of its real picture which is friendly which gives consumer a peace, a satisfaction, an idea of the product just by having the personality in front of them.

这是对消费者的看法，并且这种形象被称为品牌形象。事实上，品牌个性应该非常好，明确地定义，以便它可以向观众表达并向观众表达并对品牌人格是一个真实的人。一个人应该使用简单的语言，并创建一个人格的图片，这对每个人都应该清楚。完成的沟通应该是合适的。例如，我们可以借鉴Reid和Taylor的一个例子，泰勒与最好的“是由可信赖的神话性格的amitabh bachan定义的非常美妙地定义，品牌定义了信任。

HSBC bank presents very premium segment which is a good brand and the customers who are in this bank is very selective and the monthly bank balance is more than one lakhs and there are high level of customers.

In terms of car and from the point of vehicle, Honda city is the most preferable as it is recommended by most business people, doctors and engineers and it is a very luxurious brand in which the CRV Honda gives a very smart personality and look of one’s image. It itself brings out energy with lot of passion and gives soothing and better atmospheric environment.

In terms of watch, titan is most preferable and it gives high beliefs in the minds of the consumer. It always maintains the relationship between two people who are closely attached to each other and also helps in signing a special contract or deal on time and meetings with high professionals on time. Mega star Mr. Aamir khan have played a role in Titan by being the brand ambassador of this beautiful high quality watch as he have reflected a very good image in the audience by his career in Bollywood industry and this gave a positive feedback to the customer of titan and to the lovers of this brand.

Rahul Sharma已签署了泰姬陵最大大使的合同，该酒店表示，这家酒店提供了所有音乐，因为拉胡尔先生是一位音乐家，并相信创新，创造力，爱情，灵性等等。所以Taj将代表Rahul的组成的性质。