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What is GE Matrix, GE Matrix Analysis

GE Matrix定义了通用电气矩阵，该矩阵谈到了业务的投资组合以及产品和业务的收集使公司成为公司。这表明业务的投资组合应该是最好的，它应该适合最好的，以便它定义公司的优势，并有助于为公司创造有吸引力的机会。

GE矩阵也称为Mc金赛模型和sim卡ilar to BCG matrix. It was developed by Mc Kinsey and company in 1970’s. It is rated in terms of business strengths and market attractiveness.

在BCG分析中，有两种不同的术语，并且需求是行业的吸引力和竞争优势。市场增长是指行业吸引力，市场份额是指竞争优势。它决定了业务利润，业务的盈利能力和业务增长。它还代表了业务中的现金流量；它谈到了业务的销量以及更多。矩阵图中有一些圆圈，表明产品和品牌的存在。以大小形式表示的销售量。GE矩阵分为9个单元格，每个盒子中有三个段。

Segment 1: It is the first segment and it is known as the best segment and the market is very attractive in this segment thus the business also is very much strong in this type of segment. This segment is very much helpful in growing the business, in increasing the competition as well the competitive advantage. This segment is also helpful in the increase in the market share which makes the business very much competitive impressive and attractive.

Segment 2: It is the second segment from which the business can be strong but the market is not that attractive in this segment. The business is also not that strong and there is no proper making of decision in this segment taken by the managers. Because the resources which are used is not enough in this segment and the resources which are used in this segment have not proper utilization as well the resources are needed by others who don’t have proper resources and needs more amount of resources to attain the competition and market. For better growth and better strategy of market others need some more resources.

第3段：这是第三部分，被称为最差的细分市场，在这种类型的细分市场中，业务并不是那么强大且非常弱，在这种类型的细分市场中，市场也不那么吸引人，而决策者需要给予。更多的关注和全部资源，以实现适当的增长和最大利用。

There are several factors which have been described in this GE matrix which affect the attractiveness of the market and those are listed below:

市场规模

市场/市场的增长

The profitability of the market

竞争力的强度和行业

对抗

最近的趋势

定价策略和定价趋势

The risks factor of returns and investments in an industry

市场细分

分销渠道

产品和服务的差异化策略

在该GE矩阵中已经描述了几个因素，这些因素影响了市场的竞争优势，下面列出了这些因素：

资产优势

能力的优势

The share of the market

Loyalty of customer

强度如果特定品牌

分配的强度

Other innovations and technologies

金融资源

投资资源

这些是影响市场竞争力强度的内部因素。

GE矩阵中的战略业务部门由一个圆圈代表。麦肯锡矩阵存在一些局限性，在聚合部分存在困难，核心竞争力也不存在，没有考虑战略业务部门之间的相互作用。

GE矩阵中代表的优势是市场的当前份额，图像 - 品牌图像生产能力和资源，研发性能以及促销的有效性和卓越性。要得出结论，我必须说，第一部分对发展业务非常有帮助，并增加竞争以及竞争优势。该细分市场也有助于增加市场份额，这使得该业务具有竞争力的令人印象深刻和吸引力。它可以保护品牌和图像的位置。第二部分没有适当的利用，以及其他没有适当资源并且需要更多资源来实现竞争和市场的其他人所需的资源。为了更好地增长和更好的市场策略，他人需要更多的资源。第三部分是最糟糕的部分，决策者需要给予更多关注和全部资源，以实现适当的增长和最大利用。