参考号：EM13735459
From its beginnings as one small store in Austin, Texas, Whole Foods Market has grown into the world's leading retailer of natural and organic foods, with hundreds of locations in North America and the United Kingdom. Whole Foods was founded by Craig Weller, Mark Skiles, and John Mackey, the current CEO. Whole Foods has expanded through the acquisition of numerous companies, including but not limited to Wellspring Grocery, Fresh Fields, Bread of Life, Merchant of Vino, Allegro Coffee, Nature's Heartland, and Harry's Farmers Market, among others. The most recent acquisition was Wild Oats Markets.
但是，野生燕麦的获取并非没有问题。联邦贸易委员会（FTC）于2007年6月提起诉讼，以阻止全食品的收购野生燕麦，从反托拉斯问题出发。然后在2007年8月，联邦上诉法院拒绝了FTC推翻联邦地方法院裁决的要求，允许全食品完成其对竞争对手的购买。
Interestingly, while conducting its antitrust review, the FTC discovered that, over a period of several years, John Mackey had posted comments about Whole Foods and its competitors in the online stock forums of Yahoo! Finance. Mackey used the screen name "Rahodeb"-an anagram of Deborah, the name of Mackey's wife-to conceal his true identity. At least 240 of Rahodeb's 1,300 or so posts mentioned Wild Oats, a company with which Mackey had a bitter rivalry.
麦克基（Mackey）和野燕麦（Wild Oats）首席执行官麦基（Mackey）和佩里·奥达克（Perry Odak）之间的争夺可以追溯到两人在2001年在曼哈顿举行的零售会议上首次见面。Whole Foods的官员讲述了与语言更温和的故事的不同版本，但这种对抗一直是一个食品行业传奇。
近八年来，约翰·麦基（John Mackey）撰写了他的化名帖子，一些赞扬全食品的财务业绩以及有些谴责其竞争对手野生燕麦的帖子。2005年1月，拉霍德布（Rahodeb）发表了这一观点：“没有公司愿意购买野生燕麦市场公司。”Rahodeb继续说道：“全食会购买燕麦吗？几乎肯定不会以目前的价格购买燕麦。它们会获得什么？燕麦的位置太小了。[野燕麦管理]显然不知道它在做什么燕麦没有价值，也没有未来。“Mackey在Rahodeb别名下发布的其他评论包括：“虽然我不是Mackey Groupie，但我确实佩服了该人的成就。”“我喜欢这家公司，我很长一段时间里。？”
麦基断言他的在线评论是个人的，而不是专业的。但是，麦基的朋友和同事说，他的个人和专业方面几乎没有区别，他是直接而透明的。麦基的捍卫者还说：“他的匿名评论 - 尽管吹嘘，挑衅和冲动与他的公众没有什么不同，并且从未打算透露内部信息或提高股价。”
Mackey在2007年7月中旬发表的一份声明中，麦基说。他的匿名陈述并没有反映他或公司的政策或信念。麦基说，Rahodeb表达了一些观点。符合他自己的信念。”麦基进一步表示，他对雅虎财务的匿名评论是因为他“很有趣”。
麦基的在线活动被th调查e Securities and Exchange Commission (SEC) and the FTC. As the legal wrangling unfolded, charges and countercharges were slung-not just by the direct participants, but by interested observers as well-and utterly delicious twists and turns kept emerging. FTC lawyers were shocked that their "‘gotcha' haul of off-color statements by Mackey wasn't enough to block his merger with Wild Oats in the absence of serious antitrust evidence.