Case study on sir richard branson

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Reference no: EM13928

A case study on Sir Richard Branson ( Virgin Group of Companies) and develop an attractive summary poster addressing the following issues as they apply to innovation selected.

a) identify the background that led to the emergence of the opportunity for the innovation

b) explain how and by whom the opportunity was recognized

c) briefly outline the innovation itself

d) Describe the entrepreneur or lead team that was responsible for implementation of the innovation.The description should concentrate on the key capabilites or competencies that were critical for the innovation's commercialization and subsequent implementation.

e) clearly identify why the innovation was successful

Reference no: EM13928

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