参考号：EM13980

Case Study: A new campus for the University of Rummidge

A chance meeting between the leader of the town council of Splot and the Vice Chancellor of the University of Rummidge started a project that would lead to the opening of a new campus in Splot.

This appeared to be an ideal opportunity for both parities- the university was unable to expand further on its existing site, due to local planning restrictions. This was despite having a well-known brand name in the market, particularly for management education. The town was in the process of applying to become a city, a status that would confer additional prestige on the area and almost certain political success for whoever could make it happen. It had been the recipient of around €4 billion of investment in recent years, from leading-edge companies in the automotive and electronics sectors.

这些新公司为现有机构无法提供的各种高等教育服务提供了主要需求。当地的失业率实际上是零，并且公司在所有类型的工作中都在经常出现问题。

许多机会向斑点委员会展示了自己。其中包括与当地企业一起建立自己的大学，并通过虚拟校园访问远程提供商。第一个被拒绝了，理由是他们没有专业知识来做到这一点，第二个是因为尽管高科技行业的失业率低和流行率较低，但Splot的大多数人都没有互联网访问。城镇中部的学校场所的可用性，可以很容易地将其转换为校园，并且在重建优先级的地区，
sealed the decision. Shutting down the school was a decision eased by falling numbers of pupils.

For the University of Rummidge, there were likewise other options. Expansion into areas that would relieve the dependence on government funding was always a priority, and operations beyond the physical limitations of the campus were increasingly attractive. Internet-based activities were an option for investment, but there were other initiatives in place to promote these. In addition, forming direct relationship with one or more of the large companies in the area for provision of integrated higher education services was considered. The university's management team favorably viewed the opening of a new campus.

In order to progress the work, a joint venture organization entitled ‘The University of Rummidge in Splot' was established with the brief to ‘explore all the various options that will permit the establishment of a permanent and physical presence by the University of Rummidge in Splot'.

六个月后，合资组织报告说，大学和理事会都建议将学校场所转换为次年9月的课程。

建议将校园的房屋转换和建立（包括提供图书馆和IT设施的提供）的预算为1500万欧元，并且两个组织都承保了资金，但要获得中央政府批准的赠款，并从当地获得了赞助。公司。

The main part of the project is now about to start and the team has 12 months to get the new facilities staffing and all the necessary support services ready. Academic staff at Rummidge is not impressed by this move as much of the negotiation has taken place without their input. Moreover, Splot is around a one-hour drive from Rummidge, traffic permitting.

There are also significant reservations about the locations of the campus in a relatively run-down district of the town and whether there will be sufficient buy-in from local people to make it worthwhile.

In addition, there was debate as to whether courses (both undergraduate and postgraduate) would be run at both sites and whether there would be resources available to assist with the workloads of the departments (both academic and administrative) caused by the new courses. Some of the administrative departments were also unclear as to how the new campus would affect their workloads. The organizational structure is shown in outline in Figure 1.

Figure 1: The Organizational structure

1. What are the strategic objectives for each of the organisations involved? Are there any conflicts in these objectives?

2.在开设新校园的过程中，有许多项目将发生。作为计划，如何运行它们有助于成功的机会？

3. Who are the key stakeholders in such a project? Use one of the maps as in figure 1 to show how each group should be managed

4.在这种情况下，项目办公室将如何使用？

5. What would appropriate success measures be for the project?