Objectives of the Firm

在一个行业中运营并面对相同竞争环境的公司在行为上有所不同，并且注册了公司的不同利润水平，在公司的决策过程和所获得的利润中发挥了重要作用。由于资源稀缺，经理必须面对限制的理性决定。清晰而明确的公司目标陈述可以被视为有效产生并最大利润的第一步。

In this chapter,Viewill discuss the rationale for the existence of a firm, basic function of a firm followed by the major objectives pursued by a firm. A general theory of firm cannot be put forward as firms pursue numerous goals.

To apply managerial economics to business management, we need a theory of the firm, a theory indicating how firms behave and what goals they pursue. There are a number of theories of the objectives of the firm. Single theory applicable to all firms is not available as firms pursue more than one objective. Still, profit maximization is considered as the objective pursued by almost all business firms.

显示了所讨论的公司目标的主要理论

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