Blue Ocean Strategy
与其在现有行业的范围内竞争，也没有试图从竞争对手W. Chan Kim和RenéeMauborgne窃取客户，而是提出了蓝海战略：制定竞赛市场空间，以建立竞争旁的竞争。
As per to Kim and Mauborgne in the HBR of October 2004, contending in crowded industries is no way to maintain high performance. The real opportunity is: to make blue oceans of contest market space.
Competitive Advantage critique
正如预期的那样，竞争是重要的。但是，通过专注于竞争和竞争奖励，根据金和莫博尔格，学者，商业公司和顾问驳回了两种非常重要的和更重要的战略观点：
- To discover and formulate blue oceans.
- To feat and defend blue oceans. These disputes are very different from those to which strategians have committed most of their care.
In blue oceans demand is made, rather than struggled over. There is rich opportunity for growth that is both rapid and profitable.
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